Building brand identities, websites and communication strategies.
There’s not always time to post or write case studies for the many projects that go on throughout the year. Here’s a look back at some work I did in 2014.
In December, I had the idea to record a few Christmas Songs for my family and send to them as an EP called the “Petersen Family Christmas Songbook.” I wanted the songs to feel like a special little package with… Read More
Good design is finding a solution to a problem. Great design is finding the simplest solution to the same problem. My design philosophy directly informs my process. Through discovery, research, ideation, strategy and execution good design is attainable but I will always strive for great design…. Read More